Home first only to Māori people, the Bay of Plenty connects Aotearoa New Zealand to its origins. This is the landing place of the Mataatua waka, one of the founding canoes that first brought Māori to these shores almost 1,000 years ago.

Named the ‘Bay of Plenty’ by English explorer Captain James Cook after noticing abundant food supplies in local Māori villages, our warm climate makes for perfect growing conditions – producing the world’s best kiwifruit, avocados, citrus and mānuka honey.

We invite you to discover the stories, magic and positive energy of our special place. The time you spend here will leave you invigorated and restored with lasting memories of our stunning natural landscapes and the warmth of our climate and our people.