Welcome to Te Moananui ā Toi (the Coastal Bay of Plenty) – a region of friendly faces and beautiful places, where the warmth of our climate is surpassed only by the manaakitanga of our people.
Nestled on the east coast of the North Island, we are home to idyllic, friendly towns and cities spread along 125-kilometres of pristine white sand beaches.
So whether you love surfing with the whole family, exploring ancient rainforests, reeling in a big one, or connecting with culture – the Bay of Plenty is sure to make you smile.
OUR TOP DESTINATIONS
They’re all top destinations if you ask us! But let’s break it down for you…
Home to an abundance of kiwifruit and avocado orchards, the best beaches in New Zealand, a rich Māori heritage, and surrounded by warm ocean waters, the Coastal Bay of Plenty has, well, plenty for everyone.
Bay of Plenty Experiences
We know your time is precious (especially when you’re on holiday!). Discover some of the best things to do in the Bay of Plenty, popular itineraries and some of the stories that our place unique. But it’s not all about the bucket list items! Us locals know about some pretty cool hidden gems that are sure to make you smile!
Meet the locals
Discover the stories and meet the people behind some of our favourite local businesses.