Tāpoi Te Moananui ā Toi | Tourism Bay of Plenty is the destination management organisation (DMO) for the Coastal Bay of Plenty region. Our role is to collectively grow demand for the destination whilst enhancing the visitor experience and increasing investment and supply. We also need to ensure we preserve the region’s unique identity and that our visitor-related development is coordinated with residents’ interests.

Our recently released strategic vision Te Hā Tāpoi | The Love of Tourism ensures that the experiences of ‘Our Place’ offered to visitors help the region flourish both culturally and environmentally.

Explore the sections below to learn more about who we are and what we do.