“Share our love of the Coastal Bay of Plenty with the world”



“Grow the visitor economy for the benefit of our community”


Tourism Bay of Plenty takes the lead role in managing the Coastal Bay of Plenty as a thriving tourism destination and growing the region’s visitor economy in a sustainable, and ultimately regenerative way. We work closely with industry sectors including travel trade, cruise lines, domestic and international media, visitor services, events, and local tourism businesses to create a visitor experience that benefits the community and works within our environment and unique culture rather than against it.

There are more than 500 tourism businesses in our region, including accommodation providers, tour operators, regional attractions, restaurants, retail businesses, and health and wellness services.

We partner with the national tourism organisation Tourism New Zealand and the eXplore Central North Island collective to market the Coastal Bay of Plenty internationally. Our work supports community wellbeing by improving the quality of life, economy and collaborative management of Tauranga’s resources. This contributes to making Tauranga an internationally competitive city at the heart of a prosperous region.


How the i-SITE fits in

The i-SITE New Zealand brand is owned and managed by Tourism New Zealand under the Visitor Information Network (VIN INC). Each i-SITE is governed and/or owned either by an RTO, Council or Private Enterprise. The Tauranga i-SITE Visitor Information Centre is managed by Tourism Bay of Plenty. The i-SITE is essentially the front line of visitor information and the team provide friendly customer service to all locals and manuhiri (visitors). The Tauranga i-SITE Visitor Information Centre is armed with expert knowledge and tasked with providing relevant information and travel bookings both locally and throughout New Zealand.