Tourism Bay of Plenty has launched an exciting initiative to encourage the Coastal Bay of Plenty’s visitor sector to work towards a net zero carbon and regenerative future.

This 12-week programme, called The Green Room | Te Rūma Kākāriki, is being provided by Tourism Industry Aotearoa (TIA) and is funded by Toi Moana Bay of Plenty Regional Council, which means it’s free for participants.



The Green Room | Te Rūma Kākāriki consists of onsite visits, online webinars, and a customised action plan for each participant to help them gain the knowledge, skills and confidence to actively pursue zero carbon and regenerative goals which align with the New Zealand Tourism Sustainability Commitment.

Participants have included hospitality operators, accommodation providers, community group representatives and event organisers.

Tourism Bay of Plenty Head of Strategy and Insights Stacey Linton says she wants 100 businesses to complete the programme during its first two years.

“Consumer values are changing - locals and visitors increasingly want to support businesses and destinations that give back to the environment and their local community, so we’re planning to progressively roll this programme out to businesses across Te Moananui ā Toi | the Coastal Bay of Plenty.”

The programme supports the Government target for New Zealand to be net carbon zero by 2050.

Tui on branch Brian Scantlebury Tourism Bay Plenty


“We need to reset our tourism sector to ensure we deliver high-quality experiences for domestic and international visitors which have a positive impact on our local communities, which contribute to the restoration and protection of our natural environment, and which will help rebuild the economic sustainability of our sector,” says Stacey.

If you’d like to know more or would like to sign up for the next programme intake, please email [email protected].

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