Ours is a place of positive energy; a rich coastal paradise. Where cultures embrace and the natural generosity of our people is as abundant as our fertile land and open seas. Here you can explore bush-clad islands, admire waterfalls, kayak across lakes to see canyons glittering with glow worms, glimpse unique wildlife and relax on white-sand beaches.

By following the Pacific Coast Highway, you will encounter idyllic, friendly towns and cities right along our 125-kilometre stretch of coastline. The time you spend in our region will leave you invigorated and restored, with lasting memories of our stunning natural landscapes and the warmth of our climate and our people.

Within this guide, we share with you some of the wonderful places, spaces and experiences of the Bay of Plenty. Explore, discover and delight – it is our absolute pleasure to welcome you.

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