Friday 5 June 2020
Tourism businesses in the Coastal Bay of Plenty rolled out the red carpet to welcome visitors back over Queen’s Birthday weekend. Credit card data showed that spending in the region was seven percent higher than Queen’s Birthday weekend last year, more than double the national growth rate of three percent.
Tourism Bay of Plenty Chief Executive Kristin Dunne is encouraged by the figures and said they show that New Zealanders are keen to support the Coastal Bay of Plenty’s tourism industry.
“We’re thrilled that the Coastal Bay of Plenty is safely welcoming our Kiwi travellers back. Our visitors have heard the call to support local and explore their own backyard.”
Tauranga Mayor Tenby Powell said that he was pleased to see such strong support for the region.
“It's fantastic to see our economy humming again and we’ll be working hard to keep that momentum going,” he said.
Marketview data showed that the increase mostly came from retail spending. Home and recreational retailing increased thirty-nine percent compared to Queen’s Birthday weekend last year, and clothing, footwear and department store spending increased twenty-two percent.
The increase in spending and demand for domestic travel hints of “brighter days ahead” for the Coastal Bay of Plenty’s tourism industry, said Dunne.
Air New Zealand operated additional flights on its Wellington-Tauranga and Christchurch-Tauranga routes to support demand for Queen’s Birthday weekend.
Air New Zealand has also released its domestic schedule for July and August with more services to operate to and from Tauranga during these months.
Air New Zealand Head of Tourism and Regional Affairs Reuben Levermore says during July and August the airline will operate 28 return services per week on its Tauranga-Auckland route.
“In addition to this, there’ll be 22 return services on our Tauranga-Wellington route and 10 return services per week on our Tauranga-Christchurch route, with an increase to 15 returns on Tauranga-Christchurch during the July school holiday period.”
“Partnerships with key players such as Air New Zealand are fast-tracking our economic rebuild,” said Powell.
Marketview data is gathered through spend via electronic card transactions with merchants on the Paymark Network. The national sample includes over 25,000 merchants. Note that these results do not include online sales.