6 August 2020
The Coastal Bay of Plenty reaped the rewards of Tourism Bay of Plenty’s domestic marketing efforts during the 2020 winter school holidays, according to new statistics released by Data Ventures.
The region saw the second-highest increase, an average of 7,790, in daily domestic visitors in New Zealand when comparing the 2020 winter school holidays to the 2019 winter school holidays. The Coastal Bay of Plenty welcomed an average of 37,450 Kiwi travellers each day during the 2020 winter school holidays, an average annual increase of 26 percent.
The data also recorded the Coastal Bay of Plenty hosting the fourth highest number of daily domestic visitors in the country during the same period.
The number of domestic visitors flocking to the Coastal Bay of Plenty peaked during the second weekend of the 2020 winter school holidays. The region welcomed a daily average of 50,000 visitors over the weekend 11 and 12 July.
This data compares domestic visitor numbers pre- and post-COVID-19 and shows the results of months of hard work from the region’s tourism industry and the Tourism Bay of Plenty promotions team, said Tourism Bay of Plenty Chief Executive Kristin Dunne.
“I’m proud that the Coastal Bay of Plenty is welcoming back so many Kiwi visitors. The region’s tourism industry and my team have been working hard to make this happen and we’re delighted with the results,” said Dunne.
Data Ventures, the commercial arm of Statistics NZ, uses information from Spark and Vodafone to determine hourly visitor numbers in a location at a given time.
Credit card spend data provided by MarketView confirm that the call to experience the Coastal Bay of Plenty was heard. A six percent increase in spending occurred over the winter school holidays compared to the same week in 2019.
Spending on hospitality and accommodation showed a significant spike during the 2020 winter school holidays. During the first week of the school holidays, hospitality and accommodation spending increased 13 percent when compared to the 2019 winter school holidays. The second week of the break saw a seven percent increase.
Air New Zealand added a number of extra services to and from Tauranga during the school holidays and has also added in further services over August and September on its Christchurch-Tauranga and Wellington-Tauranga routes.
Air New Zealand Head of Tourism & Regional Affairs Reuben Levermore said that the airline has been encouraged by the demand to fly to and from Tauranga.
“The recovery of our domestic network has been led by leisure travel demand, and it’s encouraging to see Kiwis take the opportunity to visit Tauranga. We are proud to support Tauranga’s connectivity to accelerate the region’s tourism restart,” said Levermore.
Dunne said Tourism Bay of Plenty’s partnership with Air New Zealand enabled greater opportunities to grow demand for the region.
“We’re humbled by the support Air New Zealand offers us and the region so that we can sustainably grow tourism for the benefit of our community,” said Dunne.
The 2019 winter school holidays ranged from 6 July until 21 July, and the 2020 winter school holidays ranged from 4 July until 19 July.