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Tourism – it’s the word on everyone’s lips.

In case you missed it, the Coastal Bay of Plenty has hit the billion-dollar mark for tourist spending – a milestone that was originally not forecast for another 12 years. And by 2028, it is projected to reach $1.45 billion.

While this is great news for the local economy, it brings with it ‘growing pains’. Congested roads and environmental pressures are top of mind for many people.

It would be a great shame if this beautiful region became burdened by tourism to the point that it was no longer the place we know and love.That’s where we need your help.

Destination Management is an emerging global trend towards the coordinated management of all the elements that make up a region.

It’s the key to controlling tourism’s environmental impacts and preserving the region’s unique identity – and it’s the direction Tourism Bay of Plenty would like to take towards a more sustainable tourism future.

As a Destination Manager, Tourism Bay if Plenty would work closely with local and regional authorities, iwi, local businesses and transport and accommodation providers, applying a ‘tourism lens’ to the region’s growth and development, as outlined in its Visitor Economy Strategy 2018-2028.

To enable it to take this direction, Tourism Bay of Plenty is seeking an additional $620,910 from Tauranga City Council in 2018/19, to be funded through the Economic Development targeted rate.

The impact on most businesses would be minimal, equating to less than the cost of a cup of coffee a week – a small investment, but one which would collectively make a big difference.

A thriving tourism economy that is well planned and managed will bring with it greater social amenities and higher living standards. In short, we all stand to benefit.

Tourism Bay of Plenty and our communities have a collective responsibility to be guardians by protecting and enhancing the environment, and by engaging in meaningful co-creation.

It would be a shame if our region became burdened by tourism to the point we as locals didn’t continue to love where we live and couldn’t all enjoy the economic benefits.

Tauranga City Council is calling for submissions on its Long Term Plan up until April 16, including Tourism Bay of Plenty funding. To show your support you can make a submission at www.goodquestion.nz, or for more information on our Visitor Economy Strategy please email admin@bayofplentynz.com.

Kristin Dunne


Tourism Bay of Plenty

Created: 22 March 2018

Last updated: 22 March 2018