About the Bay of Plenty

Located on the East coast of the North Island, the coastal Bay of Plenty is one of New Zealand’s top holiday destinations for Kiwi's and international travellers alike. Boasting the sunniest region on the North Island, the Bay of Plenty is a great year round destination. Whether you’re after adventure, beach lifestyle, or a bit of indulgence, the Bay of Plenty has it all.

Our culture

Arts, heritage, and horticulture all contribute greatly to our rich culture.

Our environment

Beaches, harbours, cities, and native landscapes provide visitors with truly world-class vistas.

Our history

There are many historical sites to see and learn about during your stay. Ancient Maori Pa sites and early Eurpean settlements can be found throughout the region.

Camping in the Bay

Pitch a tent or pull up your campervan, camping is a great and affordable option while visiting the Bay of Plenty.

Events

Plan your trip especially to attend one of the region's great events or see what's on when you are in town.

See event listings»

Things to do

From surfing, hiking, and skydiving, to art galleries, spas and eco retreats.

Bay of Plenty Destinations

Follow the links below to learn more about the key towns & cities in the Bay of Plenty region: